:: CHALLENGE



Big Picture Learning is a nonprofit organization that has pioneered highly innovative education reforms including a very successful school design. Big Picture now supports a growing network of more than 70 public and public charter schools across America serving predominantly poor, minority students in major cities. These schools' high school graduation rate is 92% with 95% of these graduates gaining acceptance to college. Big Picture also supports growing networks of schools in Australia, Israel, France, Netherlands, Germany and Germany.

After years of outstanding programmatic success and major grant funding from a few large foundations, Big Picture Learning had become frustrated by its inability to grow beyond the scope of its grants. Inconsistencies in the grant funding cycle were limiting Big Picture's ability to pursue longer-term programmatic and organizational goals.

:: SOLUTION



Purpose Networks created and managed a comprehensive strategy to enhance Big Picture Learning's brand awareness among the media, education leaders and prospective major donors. This included revising the core brand from Big Picture Company to Big Picture Learning. A clear target was set on endowment fundraising to enable Big Picture to chart a more independent and sustainable trajectory in pursuit of innovative education reforms.

Once the basic strategy was set, we helped negotiate working relationships with leading vendors to execute the new brand strategy across all of Big Picture's assets including media outreach, printed collateral, a new Web site as well as conferences and symposia. Noted graphic designer Milton Glaser led the work on the printed collateral and Behavior Design, LLC created the new Web site.

:: RESULTS



Big Picture Learning has new momentum across all aspects of the organization with its school development, innovation and influence work expanding rapidly. Big Picture has secured more than 15% of its endowment fundraising goal of $40 million.